Zubi – Ford – Camisetron Case – 2014

Challenge

Breakthrough World Cup clutter to leverage

World Cup hype and engagement without

the benefit of being a World Cup sponsor

Insight

Because of the unique cultural fusion that

takes place in the U.S., Hispanic soccer fans

often and proudly root for more than one

country. Their first team may be Mexico,

Brazil, or Argentina, but their unique cultural

situation gives them license to root for a

second, or even a third team.

Solution

Celebrate the uniquely multicultural

nature of U.S. Hispanic soccer fans

through Camisetron: a custom digital

experience that allows people to create their

own unique soccer jersey based on their

cultural heritage.

Results

• 1.29M engaged users

• 146K unique site visits

• 55K Camisetron jerseys created

• 50% social engagement via hyper local

content relevance/targeting

• Passionately embraced by influencers like

Mario Lopez, Christian de la Fuente and

more (+4M followers)