The Vidal Partnership – Heineken – bar dominican, bar mexican, bar argentinian – radio – 2001

In the U.S., Latinos from different countries interact daily, naturally speaking Spanish in the way it’s spoken in their home countries and using slang unique to their cultures. Often, these expressions are so unfamiliar to others that they might as well come with subtitles.

This spot plays on that idea by humorously providing a deadpan, sentence-by-sentence translation of what a Dominican, Mexican, and Argentinian are saying in their distinct lexicons into standard Spanish. The joke lies in translating Spanish to Spanish, which highlights the truth: unless you’re from the same nationality, you might not understand what they’re saying.