Aldo Quevedo

Aldo Quevedo
CEO, Creative Chairman
BeautifulBeast

If one trait distinguishes Aldo, it’s his passion for great ideas that are relevant, memorable, and culturally resonant.

As CEO of BeautifulBeast, an advertising agency dedicated to reaching Hispanic and multicultural audiences, Aldo focuses on creating culturally attuned work that resonates with diverse communities. With over two decades of experience, he approaches every project with the same excitement as when he first started, creating work that not only engages but celebrates cultural identities.

Raised by a strong, independent single mother, Aldo learned the value of leadership and perseverance early on. His journey has included being a founding member of Círculo Creativo and serving in various leadership roles, always with an eye toward elevating multicultural voices in advertising. Along the way, he became the first Mexican inductee into the American Advertising Federation’s Hall of Achievement® and the first Mexican to win a Cannes Lion and the Grand Award at the New York Festivals. However, he views these milestones as part of a broader commitment to making an impact.

At BeautifulBeast, Aldo emphasizes the importance of blending creativity with measurable results, a philosophy that shapes the agency’s approach to every campaign. Whether collaborating with his team or working with clients, his goal is to create work that not only performs but also tells a story that connects with people on a deeper level.

Aldo’s commitment to his community extends beyond advertising. He serves on several boards, including Bachman Lake Together, where he supports initiatives to better prepare children for kindergarten. Additionally, he contributes to the Cultural Programs Division of the Office of Arts and Culture for the city of Dallas, reflecting his belief in the importance of cultural engagement in all forms.

A native of Cuernavaca, Mexico, Aldo speaks Spanish and English, but his true fluency lies in translating complex marketing challenges into effective, award-winning, omnicultural campaigns.

Aldo still drives as if he were in Mexico City, both professionally and in his car.