Fernando Osuna

Fernando Osuna, or FerO, as he’s affectionately known, joined Lopez Negrete as a Creative Director in 2010 and became the agency’s Chief Creative Officer in 2012. His guiding principle, “keep it simple,” has shaped his career and creative approach.

Originally from Mexico City, FerO built an impressive career at top agencies like Lowe Mexico, Gibert DDB, and Teran TBWA, holding roles such as Regional Art Director, Lead Creative Director, and Vice President of Creative before relocating to Houston.

He has brought his creative vision to major brands, including Sol Beer, Coca-Cola, Apple, Burger King, Carrefour, Absolut Vodka, Adidas, Volkswagen, Samsung, Camel, and MetLife in Mexico. In the U.S., he has spent the past 15 years working with clients such as FCA, Samsung, Bank of America, Verizon, McDonald’s, Hyundai, Walmart, and HEB, to name a few.

Throughout his career, FerO has earned hundreds of awards both nationally and internationally, including Addys, FIAP, El Ojo, The New York Festivals, El Sol, and Cannes.