Francisco “Pancho” Cárdenas

Francisco C. Cárdenas
Principal of Digital Strategy & Integration
LERMA/
Francisco is a seasoned digital marketing professional specializing in creative storytelling and strategic user experiences. As the Principal of Digital Strategy & Integration at LERMA/, an award-winning multicultural agency based in Dallas, he has worked with top brands such as Avocados From Mexico, He Gets Us, Dr Pepper, Ocean Spray, and Southwest Airlines.
His career spans working at agencies like Leo Burnett and Dieste Inc., as well as founding and scaling successful digital ventures. He has shaped strategies for iconic brands including Nissan, Audi, Hyundai, Pepsi, and P&G, earning numerous prestigious awards such as Cannes Lions, Clio, D&AD, and FIAP.
Francisco has directed digital efforts for several back-to-back consecutive Avocados From Mexico Super Bowl campaigns, consistently achieving top brand engagement and purchase intent rankings. His expertise bridges creative innovation and business impact, making him a key figure in multicultural advertising.