Javier Osorio

Javier Osorio
Freelance Creative Director | Writer | Award-Winning Creative

Javier Osorio is an award-winning Group Creative Director, writer, and a leading voice in the U.S. Hispanic market. Over the past 25 years, he’s helped shape the stories of iconic brands like Coca-Cola, Nintendo, Kellogg’s, Gatorade, Nissan, and Disney. Along the way, his work has picked up major accolades, including Cannes Lions, Effie Awards, Radio Mercury Awards, and recognition in Communication Arts.

As a go-to expert in multicultural marketing, Javier knows how to help brands connect authentically with Hispanic audiences. His deep understanding of cultural nuances and shifting market dynamics has made him a trusted partner for brands looking to build real, lasting connections. He’s also lent his expertise as a jury member for top industry awards like the Effies, National Addy Awards, Ojo de Iberoamérica, Radio Mercury Awards, and Adstars.

Javier leads with collaboration and creativity, building environments where teams feel empowered to deliver their best work. His ability to adapt across global and local markets, combined with his passion for storytelling, keeps him at the forefront of redefining what’s possible in advertising.