Marina Cuesta

MARINA CUESTA
Group Creative Director
Driven by her passion for great ideas, Marina Cuesta has dedicated over 20 years to the global and multicultural advertising industry. Her career spans diverse markets, including North America, the U.S. Hispanic market, and Europe. Along the way, she has managed and led integrated campaigns for renowned clients such as Apple, Sony, McDonald’s, and Chevrolet, working with top agencies like TBWA, China, Dieste, The Marketing Arm, and Creyentes.
Marina leads with empathy, inspiration, and purpose, fostering collaboration across teams from different countries and cultures. A passionate advocate for creative mentorship, she is deeply committed to promoting diversity and inclusion, with a strong focus on empowering women in the industry.
Recognized as one of the influential female voices by Cannes Lions, Marina has served as a mentor and speaker at the festival. She has earned over 50 awards and has been a jury member for numerous international festivals, consistently standing out for her commitment to creative excellence.