Claudio Vera

Claudio Vera is a bilingual, award-winning Creative Director with over 20 years of experience crafting bold, concept-driven campaigns that resonate across cultures and platforms. Known for his visionary thinking and ability to turn insights into culture-defining ideas, Claudio has shaped transformative work for global brands like Toyota, Ford, T-Mobile, Xbox, Major League Soccer (MLS), Procter & Gamble, Nestlé, General Mills and Discovery Networks, among others.

With Master’s degrees in Visual Arts and Graphic Design, as well as Advertising and Marketing, Claudio blends deep expertise in creativity with strategic insight to deliver impactful 360 campaigns across TV, digital, social media, and experiential platforms. His innovative leadership has earned over 90 international awards, including Cannes Lions, New York Festivals, and the London Festival of Creativity. As a trusted industry voice, he has served on juries for prestigious accolades such as the New York Festival, Effie Awards, SXSW, ANA Multicultural Excellence Awards, and FIAP, to name a few.

Claudio has held leadership roles as the former President of the US Hispanic Creative Circle and currently serves as a co-leader on the West Coast. Dedicated to fostering talent, he has also taught at Miami Ad School and organized creative seminars in Los Angeles and Miami as a partner of Brother USA. He specializes in multicultural advertising and creating work that transcends boundaries, inspires engagement, and drives outstanding measurable success.

Currently, Claudio focuses on pushing creative innovation in entertainment, sports storytelling, and advertising, delivering campaigns that leave lasting impressions and redefine possibilities in multicultural brand development.