DIESTE – DIRECTV – Altuve Quits – Case Study – 2019

Clio / ANA / AME NY Festivals

Concept: The campaign used the “fake news” phenomenon to create a teaser where Altuve tweeted that he was quitting baseball.

Execution: The campaign featured a teaser where Altuve tweeted that he was quitting baseball, but then revealed that he was quitting cable and switching to DIRECTV.

Insight: Hispanics switch their TV service provider based on sports programming alone.

Idea: José Altuve, one of the greatest baseball players of our time. Decides to quit at the height of his career…at least that’s what the world thought.