Del Rivero Messianu – McDonalds – Man to Man – 1998

“Man to Man” was produced around 1998 and was selected as one of America’s funniest commercials during a CBS special program. It also ran (in Spanish) during the Oscars. The humor was quite edgy at the time considering the family appeal for the brand. It embodied dRM’s creative philosophy of the “Triple S”: Simple-Smile & Surprise