DIESTE – Apple Sport Chevrolet – Put It Down Case Study – 2016

APPLE SPORT CHEVROLET / PUT IT DOWN

Cannes / Clio / El Ojo / Fiap

ASK
Create a texting and driving PSA that resonates specifically with teens.

INSIGHT
Music is an inseparable part of teen life that has a powerful influence on their behavior. It can inspire as well as motivate adolescents. 

IDEA
We composed “Put It Down”, a song using nine fatal texting and driving messages as the lyrics. Giving those teens who died a powerful voice that turned tragedy into a powerful message.