DIESTE – Dallas Pets Alive – Spotyplay – 2018

DALLAS PETS ALIVE / SPOTYPLAY
Clio / Diente / El Ojo / Effie / NY Festivals / Mercury / Fiap

The campaign’s goal was to drive adoptions and awareness of Dallas Pets Alive while creating good owner-pet matches. (In other words: we aimed to have zero dogs returned.) 

Dallas Pets Alive teamed up with Spotify to create Spoty Play, playlists that match you with your perfect furry friend! Each playlist is made just for a specific dog’s personality, so you can chill with a mellow pup or rock out with a high-energy one.

The idea is simple: We created Spotify playlists for each adoptable dog that expressed their unique personality: mood, energy level, extraversion, etc. Listeners could get to know the dogs as well as begin the adoption process, from within each dog’s playlist.

Since Spoty Play launched, hundreds of people have adopted their new best friend. You can even check out each dog’s page on Spotify and apply to adopt right there. Dallas Pets Alive is adding new playlists and dogs all the time, so keep checking back!