The Selection
It is with great pride that we commemorate our 25th anniversary by launching the initiative: 25 IDEAS. 25 YEARS. This endeavor aims to pay tribute to the groundbreaking ideas, professionals, brands, and agencies that have significantly contributed to the evolution of the Hispanic market in the United States.
Our esteemed jury, comprised of renowned industry experts, carefully selected the top 25 ideas that have had a profound impact on our market. This curated collection showcases the creative excellence and innovative spirit that have defined our industry.
We invite you to explore the 25 selected ideas, as well as many others, which collectively provide a comprehensive and fascinating historical perspective on our market’s development.
Long live our ideas!
Top 25
The ideas are arranged in chronological order, starting with the oldest and progressing to the most recent.
Dieste and Partners – Pepsi – Gooal – 1996
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The Community – Citibank – Aspirin
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The Vidal Partnership – Heineken – Macarena – 2002
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Grupo Gallegos – Energizer – Immortal – 2003/2008
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Grupo Gallegos – Got Milk – Teeth Town, Amazon & Contortionist – 2004
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The Community – VH1 – Parents
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Grupo Gallegos – Energizer – Mano Japonesa & Barba – 2003/2008
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Grupo Gallegos Got Milk? – Ley de Gravedad – 2007
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Lapiz – PeptoBismol – Empanada – 2008
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CONILL – New Cinema Film Festival – Llanto – 2009
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Grupo Gallegos – Comcast – Subtitles – Food & Most Wanted – 2009
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LATINWORKS – Cine las Americas International Film Festival – Radio Campaign – 2011
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Grupo Gallegos Got Milk? – Battle – 2013
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CONILL – Toyota – Más que un auto – 2015
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We Believers – Volvo – Hijacking Car Service – 2015
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We Believers – Saltwater Brewery – Edible Six Pack Rings – 2016
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ALMA – NETFLIX – Spanish Lessons – 2017
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LatinWorks – MLB – #PonleAcento – 2017
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Casanova//McCann – Second Chances
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We Believers – Corona – The Match Of Ages – 2021
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We Believers – Burger King Cows’ Menu Case Study – 2021
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Alma – Pepsi- Better with Pepsi – 2022
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We Believers – Corona – Plastic Fishing Tournament – 2022
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We Believers – Burger King – Non Artificial Mexico – 2022
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Alma – Change The Ref – Ballots Against Bullets – 2023
View DetailsThe next 25: More brilliant ideas
Lapiz – Bounty Battle – Radio
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The Community – MTV – Smells Like Britney
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Lapiz – Gain – Stains Happens 1, 2, 3 & 4
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The Community – Virgin Mobile – Don’t Be Normal
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Zubi – Burger King – Impossible Combo Case
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Dieste – HBO – Trance
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Conill – Consulate General of Argentina – Robokop
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The Community – MTV – Pajarito
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Del Rivero Messianu – McDonald’s First Word – 1994
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Grupo Gallegos – Fox Sports – Smell – 2002
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The Vidal Partnership Heineken – Blackout – 2004
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Lapiz – Kellog’s – Fiber Cycle – 2005
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La Comunidad – Cyloop – Horse, Pool & Pants – 2008
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LATINWORKS – Cine las Americas International Film Festival – Radio Campaign – Medieval, Porno & War-2011
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LATINWORKS – Skittles – Pluck the Rainbow – 2012
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Alma – Clorox/P&G – The Glad Tent – 2013
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Lapiz – México Board of Tourism – Snow Graffiti – 2015
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Anomaly – Johnnie Walker – Keep Walking America
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BROMLEY COMMUNICATIONS – United Communities of San Antonio – Devices – 2016
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We Believers – Volvo – Survivor Sales Agent – 2017
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Alma – Change The Ref – 3d Activist – 2018
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Grey Wing – Southern Poverty Law Center – Immigrant Songs – 2019
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We Believers – Burger King – Traffic Jam Whopper – 2019
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We Believers – Corona – Native Sports Casters – 2022
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